Let's go back to the Indo-Greek Era, a time when cosmopolitans were incredibly rich in art, craft, architecture, values, and so much more. If a beauty brand had existed back then, it would have been Ayurvedic, globally influential, and its perception would have been far beyond what we see today. Now, imagine an ancient Indo-Greek cosmopolitan society, rich in culture and heritage, with an otherworldly aesthetic from ages ago. Picture this city nestled deep in the Himalayas, left undisturbed until today. Envision the sage wisdom and utopian lifestyle, with access to the best of nature. That’s our world, and we plan to bring it to life in every jar.