We at Alankrta Naturals Private Limited, are a team of professionals committed to building Brands that offer best-in-class quality personal care products. We firmly believe in the timeless value of quality and sustainability, encompassing the past, present, and future. Quality speaks a universal language, which we eloquently express with our brand. While our human existence is fleeting, our goal is to create a lasting impression that transcends time. Our products exude a rich embroidery of heritage, tradition, culture, and luxury, delivering unforgettable experiences. We live life to the fullest, dare to do the extraordinary and understand the true essence of madness and aesthetics. Let our products and philosophy amplify the richness of your life. We uphold a policy of utmost transparency and an unwavering commitment to cruelty-free and ethical practices.

The Idea
In crafting this brand, our goal is to seamlessly merge the timeless wisdom of ancient traditions with the innovation of modern solutions. It's more than just a brand; it's a living, breathing expression of style, embracing the best of both worlds.

 

The story
M Hrithick Chowdary, our visionary Co-founder, dedicated a substantial amount of time to immerse himself in the intricate trends of the European market before pivoting his focus towards the dynamic landscape of the Indian market. His journey is a testament to a diverse skill set cultivated through experiences in strategy, marketing, branding, neuromarketing, and design thinking.
Hrithick's inspiration took root in a challenge close to home — the prevalent dust and harsh sunlight in his neighborhood. Faced with chemical-laden solutions dominating the market, he identified a gap. As a dedicated gym-goer attuned to the importance of personal care, he envisioned a chemical-free shampoo. But it wasn't just about being organic; it was about marrying functionality with aesthetics, style, and unwavering standards.

 

WHY LITCHI SICILIANI

We are an art form, an expression of style and sustainability. We are super dramatic about it. Our skin is an emotional melody of senses. A realm where every touch is a caress, every essence a voyage and an invitation to experience Life’s deepest pleasures. Our skincare line promises not just radiance but a transcendence to a state of bliss. Infused with exotic ingredients, invoking emotions deep and true. To choose us is to elevate your essence. To savor the beauty of each moment leading you to the very essence of pleasure.

Litchi Siciliani- A sensation you’d like to feel.

Litchi Siciliani- Why compromise on skin?

Among all the treasures of Design by nature. Our skin is the most elegant and intimate. She tells a story, shows a unique pattern, and a map to your soul. It’s a story that belongs to you. The artist is nature itself, and who’s better than Mother Nature when it comes to nurturing your skin? Since ancient times Ayurveda has been the heart of rich cultures. A sublime lifestyle of the greatest civilizations with abundance in thought and quality. Litchi Siciliani brings back the glory of a Utopian Himalayan world in a jar full of exotic ingredients. This Mysterious Himalayan Lifestyle is a well-kept secret. Its timeless ethos astonishes many great souls and people from different walks of life. When skincare is crafted by us, we bring you the best from nature and our passion in crafting these products is simply the Litchi on top.

WHAT IS LITCHI SICILIANI?

A breathing expression of style and sustainability, but it’s more than just a rich experience, It’s a realm for main characters where Himalayan whispers meet the cosmopolitan lifestyle of the Indo-Greek era. It’s a passage to the past and the future, where cultures mingle and their magic is cast. Each product is crafted for the distinguished and scream the tales of Kings and Sages while invoking a legacy of wellness. Wielding it as a symbol of sophistication, a treasure of the soul and mother nature. So let each aromatic blend be a journey, a ritual and a way to truly live. Litchi Siciliani- where every droplet of rich Himalayan waters is a homage to art de vivre in every moment spent.

CSR

Listen up, people! When it comes to Litchi Siciliani's CSR philosophy, we're not just tossing pennies at some corporate charity to numb our capitalist guilt. Oh no, we're about to pull off one of the greatest artistic heists the world has ever seen.

You see, Litchi Siciliani is part of the Alankrta Naturals family. Alankrta - it means "to decorate" in Sanskrit. And that's exactly what we plan on doing to the goddamn streets of India. No more drab concrete jungles or brushed metal monotony. We're going to drape this nation in breathtaking full-color majesty!

Here's how it's going down: we're handpicking an elite crew of the sickest, most visionary street artists and muralists from every corner of the globe. I'm talking deliriously talented creatives hotwired straight into the Source Code of imagination itself.

And we're not keeping them caged up in some sanitized gallery apex predator pen, no way. We're cutting them loose - turners, ballers, vandals, you name it - to decorate India's urban landscapes with their wildest psychedelic fantasias. No holding back, no boundaries, just pure, unbridled creative insurrection exploding onto every vacant wall and forgotten space. Imagine rolling through the concrete arteries of Delhi, Bombay, Bangalore - what was once a gray, spirit-crushing labyrinth now erupting with ecstatic kaleidoscopic portals and sacred geometry fractals dripping with transcendental aura. Hyper-saturated new mythologies celebrating humanity's resurging apotheosis as planetary guardians.

We're going to make Chase Manhattan look like the stuck-up country club cousin to our movement. Every available square inch drenched in the fevered, sublimated souls of mystic punks and omnipotent shapeshifters emblazoning their electric mercurial lumen across the barrios. That's the Litchi Siciliani endgame, familia - inflicting profound, ineradicable beauty onto the mundane material grid until its atoms realign into the unlimited human potentialscape. A visceral kundalini awakening rendered in aerosol magick for every person whose soul still screams to be freed from the monotony of the programmed global automaton. But we're just getting this heist underway. Taking those first delicious hostage breaths of resistance vapor into our lungs before the whole restricted world descends into surreal, uncontrollable delirium. The real art is still to come, mis artstas… So who's strapping in for the wildest, most gloriously unrepentant mural dream? The vault is open and the color fury is about to detonate. Time to start decorating